About us


(Well, they’re not actually mine, because that would be weird).

We’ve made these thinking about all the wonderful women we know. We juggle 50,000 things every day. We wake up to face our individual journeys: imperfect; chaotic and amazing. We usually chuck undies on without thinking before we hurtle out the door. We don't need to be told how we should look – but we thought it might be nice, to provide something comfy, joyous, and fun to start your day with. So, we’ve made you some beautiful super comfy undies to give you a leg up in the mornings.

The prints on these undies are from my amazing friend Karl Maughan’s famous artworks so they’re like a piece of art for your bum. We took samples from some of his works and popped them on some bamboo fabric so you can pop them on your bum. They are designed, produced, and manufactured by a team of women right here in New Zealand using ethically sourced, sustainable fabric, and water-based inks. We’re bringing you these undies with the help of Yellow. They’re amazing and have helped our business every step of the way.

And for the first production run, all of our profits go to The Aunties Charity.

R xxxx


Best known for his realistic, yet surreal depictions of blooming gardens and verdant parks, Karl is one of New Zealand’s most recognised artists. He has just released his first book. See more of Karl’s beautiful work here.


The Aunties is a grassroots charity supporting vulnerable people, primarily women and their children, who have experienced intimate partner abuse and sexual violence. The Aunties walk alongside whānau to awhi, guide, listen, and to provide a voice until whānau are confident enough to walk in their own power. Founded in 2013 by Jackie Clark, the group aims to provide material resourcing and pastoral care in the spirit of manaakitanga.

Jackie Clark, a kindergarten teacher by training, founded The Aunties with the aim of working with women who are living with or have lived with domestic violence. She makes sure her organisation provides these women with material needs like clothing, food, or money by fundraising through social media. Her big heart and ‘take-no-shit’ attitude has won her a league of loyal fans and followers. In 2018 she was the Supreme Winner at the Women of Influence Awards and in the 2019 Queen’s Birthday Honours, she was awarded a QSM.


Breathe: ... just breathe... really... it helps

Nourish: ... before you do anything else... put these on and get back into bed with something (or someone) yummy

Reason: ... or not... whatever... cry instead if you want

Shout: ... yell... roar... it’s awesome... just don't hurt anyone’s feelings